SEO · AEO · GEO · Organic Search · Content · International SEO
SEO & AEO Consulting
These days people ask AI before they ask Google. I'm Daniel Dagman, and with 15 years in search I help your brand become the answer it gives across ChatGPT, Gemini, Perplexity, and Google AI Overviews, all while keeping your organic traffic and revenue on the rise.
Blue Apron
DTC foodLemonaid / 23andMe
HealthcareSignet
RetailAmorepacific
BeautyUdacity
EducationWhat I do
AEO & GEO optimization
Schema, llms.txt, answer-formatted content, LLM visibility testing, and citation audits.
SEO strategy
Technical SEO, site and link audits, international and YMYL search, and link building.
Content Strategy
Content hubs, editorial programs built around real customer questions formatted for Google, LLMs.
Migration Support
Site, domain, and platform migrations that protect rankings, traffic, and revenue.
International SEO / AEO
Hreflang, domain structure by market, localized content, translation that keeps search intent intact.
Measurement / Reporting
Analytics, forecasting, and reporting tied to traffic, AI visibility, and revenue.
Selected Work
Bouldering Project
Project: AEO & local SEO Full program: strategy, audits, schema, content briefs.
Results: +226% traffic · +148% AEO · +206% Revenue
Extra Helpings - Blue Apron Blog
Project: Modernized a 15-year-old recipe blog for AI search.
Results: +145% AI Overview · +108% recipe-card traffic
Lemonaid / 23andMe
Project: YMYL healthcare blog. Launched from zero with licensed medical experts.
Results: Outranked WebMD · #1 “Viagra” · From 0 to ~ 1,500 sessions / day
Blue Apron
Project: Brand, site & domain migration. Led technical/content SEO.
Results: Recovered 94% of pre-migration rankings
Udacity
Project: Course catalog content revamp. Richer content + strategy.
Results: +48% organic traffic to catalog pages
Balsam Hill
Project: Corporate philanthropy link-earning campaign. 3-year digital-PR program.
Results: ~$50,000 raised; 25+ high-value charity (.org) links, still live
What it’s like to work with me
"Within weeks Daniel guided the team to make several site optimizations which resulted in increased organic traffic. He took full ownership of HealthAid, our blog for health content, which grew dramatically under his watch. I was impressed with his ability to make murky SEO concepts clear and understandable. In general, he just got stuff done."
-Dan Guy, managed Daniel at 23andMe
"Daniel is the best SEO manager I have worked with. He helped us optimize the SEO and the performance of about 200 pages on our website. He is very self-driven and has taken many initiatives to improve our SEO."
Walter Alejos, Staff Engineer at Lemonaid Health
"Daniel has an incredibly solid skillset that covers all aspects of SEO and AEO including content strategy, technical SEO and link building in equal measure. Not only does he have a razor sharp understanding of this complex area of digital marketing, but he is also very good at collaborating with other teams."
— Maria Vittoria Bortolussi, Head of Marketing at Boots Digital Health, worked with Daniel at Lemonaid
"Daniel rebuilt my website from the ground up and made sure it was set up for search from day one, both Google and AI. He structured the whole site around the questions my clients actually ask, optimized every page for SEO and AEO, and explained what he was doing in plain terms the whole way through. Clients now tell me they find my content for hair care through ChatGPT and Google. If you need someone who can handle the website and the strategy, Daniel is that person."
Stas Mikhailov, Owner, Stas Method Salon https://www.stasmethod.com/
About Daniel Dagman
I'm an SEO and AEO consultant with 15 years of experience running organic search and content programs for brands including Blue Apron, Lemonaid, 23andMe, Signet, Udacity, and Amorepacific, across DTC, healthcare (YMYL), e-commerce, retail, education, beauty, and B2B SaaS. Through my consultancy, Dagman LLC, I help brands get found and cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews, and I keep that work tied to traffic, AI search visibility, citations, content performance, and revenue. Based in Reno, NV, working with clients anywhere, including international.
Frequently Asked Questions
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AEO, or Answer Engine Optimization, is the practice of structuring content and authority so your brand gets surfaced and cited by AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. It matters because search behavior is shifting. People increasingly ask an AI engine a question and trust the answer it returns, often without clicking through to a website. If your brand is not part of those answers, you lose visibility at the exact moment a buyer is researching, even if you still rank on traditional Google. AEO makes sure you show up in both places.
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Results depend on your starting point and market, but my programs consistently move both AI visibility and traditional search performance. Recent examples include a 145% lift in AI Overview visibility and 108% growth in recipe-card traffic for Blue Apron, a 226% increase in organic traffic and 206% revenue growth on a local AEO program, and a healthcare blog launched from zero that reached roughly 1,500 daily visits and outranked WebMD for competitive terms. I tie every engagement to outcomes that matter to the business: traffic, AI search visibility, citations, and revenue, not vanity metrics.
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I measure AI-search visibility by tracking how often and how prominently your brand is surfaced and cited across AI engines, then tying that to business outcomes. This includes AI Overview visibility and citation share in SEMrush, LLM retrieval testing to see what ChatGPT, Claude, Perplexity, and Gemini actually cite for your priority questions, citation audits across the third-party sources those engines pull from, and traditional metrics like organic traffic, rankings, and conversions. The goal is a clear before-and-after picture of where you appear in AI answers and what it drives in traffic and revenue.
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SEO optimizes for ranking positions on a search results page. AEO optimizes for being cited inside an AI-generated answer. The two overlap but are not the same. Traditional SEO focuses on keywords, backlinks, and ranking in the blue links. AEO focuses on entity clarity, structured data, answer-formatted content, and authority across the third-party sources AI engines pull from, since most AI citations come from sources other than your own site. I run both together, because ranking on Google and getting cited by ChatGPT now require a single connected strategy rather than two separate ones.
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I work with content-rich and consumer-facing brands across DTC, healthcare and other YMYL categories, e-commerce, education, beauty, and local multi-location businesses. Over 15 years I have led search and content programs for companies including Blue Apron, Lemonaid, 23andMe, Udacity, and Amorepacific. My work translates well to any industry where customers research before they buy, which is increasingly every industry as AI search reshapes how people discover brands.
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Pricing depends on scope. I take on one-time projects like audits and migrations, monthly retainers for ongoing SEO and AEO programs, and advisory work for in-house teams. After a short conversation about your goals, I send a clear quote with no hidden costs.